Privacy Policy

1. Introduction

This Privacy Policy is formulated to protect the personal information and privacy rights of all users of our website. This policy explains in detail how we collect, use, store, protect, and manage user personal information during the use of the platform, as well as the relevant rights and protection measures enjoyed by users. All users who access, browse, register, and purchase products on this website shall be deemed to have fully understood and agreed to the terms of this Privacy Policy. We attach great importance to user privacy protection and always adhere to the principle of legitimate, necessary, and confidential use of user information.

2. Information We Collect

In order to provide stable, accurate, and complete platform services and order fulfillment services, we will collect necessary user information submitted actively by users during the use of the website. The information we collect is limited to service-related content and will not collect irrelevant sensitive information without user authorization.
The main types of information we collect include: user registration information required for account registration, including account login information and basic identity identification information; order information generated during user shopping, including consignee name, delivery address, contact information, and order product information; payment information required for order payment settlement; and user consultation and feedback information submitted through the platform’s contact channel.
All user information collected by us is only for the normal operation of the platform, order delivery, after-sales service, and user communication, and we will not collect any excessive or unnecessary personal information.

3. Use of User Information

We strictly use user information within the scope of service purposes, and all information use behaviors are based on the principle of necessity and legitimacy. The main usage scenarios of user information include: completing user account verification, identity confirmation, and platform authority management; processing user orders, completing product delivery, logistics tracking, and order after-sales processing; verifying user identity during return and refund processing to ensure the accuracy of fund settlement; replying to user consultation, feedback, and service applications; optimizing website functions, product display, and service processes based on user usage habits and shopping preferences; conducting internal data statistics and analysis to improve platform service quality and product experience.
We will not use user personal information for commercial promotion, illegal sales, or unauthorized purpose expansion beyond the service scope, nor will we use user information to engage in behaviors that damage user rights and interests.

4. Information Storage and Protection

We adopt standardized information storage management mechanisms and technical protection measures to ensure the security and confidentiality of user personal information. All user information is stored through secure data systems, with professional technical encryption and access restriction settings to prevent unauthorized access, disclosure, tampering, loss, and leakage of user information.
We have formulated strict internal information management specifications, clarifying the operation authority and management responsibilities of internal personnel for user information. All staff who may contact user information have signed confidentiality agreements, and any unauthorized access, disclosure, or use of user information is strictly prohibited. We will regularly upgrade technical protection systems and internal management mechanisms to continuously improve the level of user information security protection.
We will retain user information only during the period required by business needs. When the information is no longer needed for service processing and platform operation, we will take standardized and safe ways to delete and clean up user information to avoid long-term idle storage of user data.

5. Information Sharing and Disclosure

We will not actively share, disclose, or transfer user personal information to any third-party institutions, enterprises, or individuals without the explicit consent of users, except for the scenarios stipulated in this policy and mandatory official regulations.
In order to complete order delivery and after-sales service, we may authorize third-party service providers to obtain necessary user information within a limited scope, including logistics service providers and payment service institutions. The information shared is only limited to the content necessary to complete the corresponding service, and we will require third-party service providers to strictly abide by privacy protection obligations, prohibit the unauthorized use and disclosure of user information, and supervise the standardized operation of third parties.

6. User Rights

Users have the right to inquire, view, correct, and delete their personal information stored on the platform. If users find that their personal information is wrong, incomplete, or redundant, they can contact us through the official contact channel to apply for information correction and deletion. We will verify the user’s identity in a timely manner and complete the processing within a reasonable time after confirming the validity of the application.
Users have the right to withdraw their authorization for information use at any time. After the user withdraws the authorization, we will stop using the user’s information and complete the subsequent information cleaning work in accordance with the policy specifications. Users also have the right to put forward opinions and suggestions on our privacy protection work, and we will actively respond and optimize the protection mechanism.

7. Policy Update and Revision

We reserve the right to appropriately adjust and revise the content of this Privacy Policy according to platform operation optimization and service upgrade needs. After the policy is updated, we will publish the latest policy content on the official website page. The updated policy will take effect from the date of publication, and the continued use of the website by users will be deemed as recognition and acceptance of the latest policy terms.

8. Contact Information

If users have any questions, doubts, or demands about this Privacy Policy and personal information protection, they can contact us through the Contact Us page on the official website, and we will provide professional and timely reply and processing services.

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